Umbrella


Umbrella

Umbrella branding is a marketing practice involving the use of a single brand name for the sale of two or more related products. Umbrella branding is mainly used by companies with a positive brand equity (value of a brand in a certain marketplace). All products use the same means of identification and lack additional brand names or symbols etc. This marketing practice differs from brand extension in that umbrella branding involves the marketing of similar products, rather than differentiated products, under one brand name. Hence, umbrella branding may be considered as a type of brand extension.


Our Portable Branding services include

aibmda
allaboutlaptops
amarprakash
appolocademy
arkay
ars
bajaj
barefoot
base
butterfly
caravel
carlisle
chennaimedipoint
cjm
commonwealth
cumi
cupocafe
curryout
dailythanthi
dakshin
datcam
davincimediaschool
eicher
elekta
fortunnewindows
godrejlocks
greavescotton
gvrrealities
hensel
idealresort
jhotel
kasthuribai
kelvinator
korgen
literoof
mahindra
murugappa
natwest
ndbody
nfa
nippo
oceanblue
padmahousing
pearlconstructions
pentair
pioneerfoundation
rams
sangeetha
sharptronics
skc
smsilks
sowbaghya
spinsitu
sthiti
tenova
thomascook
tracfujico
tsg
veecare
vijayhomeappliances
vjs
vset
yoko

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