A brand should communicate externally and internally through design and copy. A successful brand communicates with its audience at an emotional level too. Development of the correct brand identity begins with a complete understanding of the brand, its competition, audience and environment.
Though logo is the main element of brand identity it is not the whole. Brand identity is a story built to engage its audience at every point of contact. The brand identity embodies the brand values and reflects the brand image.
Development of the correct Brand Identity is a result of Research into the brand background Development of the right concept and brand positioning Development of the correct logo design, collaterals Development of brand communication strategy.
As branding specialists we deliver the complete package. The logo design Collaterals including business cards, letterheads, envelop, folders etc. Logo design brand user manual as a guide for correct usage of the brand. Brand communication strategies
Our creative design services include